About PRAXMA
PRAXMA Editorial: an independent imprint, active since January 2025
PRAXMA Editorial is Isaac López's independent publishing imprint in El Salvador. It publishes books, essays, and analysis under a motto that sums up its approach: ‘Logic over emotion’.
Who we are
PRAXMA began in January 2025 with a simple idea: to publish without sugarcoating reality. We do not promise motivational slogans; we analyze how we make decisions, what they cost us, and why conventional morality sometimes turns us into victims rather than good people.
We are an independent imprint: we do not depend on a major publisher or someone else's editorial direction. Every book, essay, and blog post addresses the same question: what do the facts tell us, and what does it cost to ignore them?
What we publish
- Books: essays and analysis on character, relationships, money, ambition, and morality, along with some works of fiction.
- Blog: trend analysis and essays on morality through the PRAXMA lens.
- Podcast: ‘Praxma - Personal Growth’, on Spotify and Spreaker.
Timeline
Since January 2025
January 2025
The imprint begins
PRAXMA Editorial begins publishing independently from El Salvador.
2026
Digital library
The shop brings together the imprint's books. Read them for free or offer support at a nominal price; the launch offer runs through October 26, 2026.
Coming next
In Search of Freedom
PRAXMA's upcoming interactive book, featuring a personalized reading experience. It is being expanded and is not yet available to read.
Our approach
How we work
What we do
- Separate facts from emotions before forming an opinion.
- Verify information with reputable sources before publishing news.
- Assess each idea by its real cost, rather than how good it sounds.
What we do not do
- Offer syrupy self-help or promises of results.
- Exploit the suffering of specific individuals.
- Invent quotes, figures, or testimonials.
Want to get in touch?
Whether you have a collaboration proposal, a question about a book, or an idea for the blog, Isaac López will respond on behalf of the imprint.